How this wine distributor is getting Vietnam to sip more by dancing
This week, I chat with VIVA House of Wine’s Co-founder / CMO Edge Pamute about his playful and ingenious marketing strategy for VIVA House of Wine that involves secret speakeasy wine tasting events, courtyard disco parties and most recently, Vietnam’s International Fashion Week 2022.
Penfolds hosts a week-long immersive wine pop-up inviting wine lovers in Vietnam to “Venture Beyond”
If you’re looking for something exciting to do this June, why not check out famous Australian wine producer Penfolds’s immersive week-long (25th June - 1st July) space-themed pop-up which explores the unknown and invites wine lovers to “Venture Beyond”.
A Vietnamese Spirit Uncorked: A Deep Dive with Daniel Nguyen of Song Cai Distillery
To celebrate World Gin Day, I pay tribute to Song Cai Distillery, Vietnam’s first-ever gin founded by Daniel Nguyen in late 2018. This is not your typical ‘rags-to-riches’ story but rather one of grit, tenacity and a diehard daringness to create a first-of-its-kind Vietnamese spirit that bottles the spirit and quintessence of what it means to be Vietnamese.
Exploring Saigon’s Cafe Scene and Trends with Tri from @coffee.saigon
I deep dive with Tri from @coffee.saigon about all things cafe culture and trends in Ho Chi Minh City, gathered from his two years of combing through more than 100 cafes and interacting with over 65,000 cafe lovers and coffee aficionados in the city.
How Quince Saigon still reigns supreme after four years
I put on my marketing lenses and dive into the pillars of success that underpin one of Saigon’s most noteworthy dining institutions - Quince Saigon.
Maguro Studio: A premium Japanese seafood supplier that opened its doors to the public
A modern omakase concept slash fish butchery opened by premium Japanese seafood supplier, Yamanaka Vietnam.
Pickles Eatery: A Mediterranean food and wine haven nestled in a heritage shophouse
Restaurant openings are a dime a dozen in Ho Chi Minh City and almost every other week, I find myself dining in the company of a new chef. However, one that has fast become a favourite of mine is Pickles Eatery helmed by Lucas Fays, a serial F&Bpreneur and no stranger to Saigon’s ever-changing food and drink scene (ex-owner of now-defunct 31 Degrees).
Review: Il Muro Italiano, Salinda Resort Phu Quoc Island
Helmed by Executive Chef Simone from Sicily in Italy, Il Muro Italian serves up Italian cuisine with a nod to Vietnamese influence in a lush and romantic restaurant surrounded by deep verdant green trees.
Chef Bao La Adds a Burst of Flavour and Character to Madam Kew
Vietnamese-Australian Chef Bao La joins Madam Kew, sister-concept of Quince Saigon, to debut an elevated menu featuring creative and inventive takes on traditional Asian street food classics.
BEL Coffee Wine: Vietnam’s First Hybrid Coffee-Shop Wine Bar Based in Saigon
BEL Coffee Wine is Vietnam’s first hybrid coffee-shop wine bar. And, if the concept itself is not enough to intrigue you, perhaps its talented team of industry heavyweights including coffee experts Will Frith and Kel Normally and Michelin-trained certified wine sommelier Dan Sousanis, will.
Review: Gia, The Restaurant Heralding a New Wave of Vietnamese Fine Dining Cuisine
Helmed by hospitality titan duo Long Tran and Sam Tran, this new addition to Vietnam’s culinary scene features a Vietnamese-accented menu combined with skilful culinary technique and finesse.
Review: Labri, Hanoi's First Oriental Neo-Bistro in the Heart of the City
Located in the heart of the city, Labri is helmed by Chef Joon Hyuk who cut his teeth in the kitchen of Michelin-starred restaurant Abysse - a Michelin one-star restaurant located in Minami Aoyama, Tokyo.