Advertising

Promote your restaurant business to a hard-to-reach group of affluent and discerning foodies in and around Vietnam

Audience and reach (2023)

  • Blog

    • 200,000+ monthly appearances on Google

    • 15-20,000+ monthly organic visits

    • Ranks on page #1 on Google for keywords:

      • ‘Best restaurants in Ho Chi Minh City’

      • ‘New restaurants in Ho Chi Minh City’

      • ‘Fine dining Vietnam’

      • ‘Romantic restaurants Vietnam’

  • Social media

    • 10,000+ followers across Instagram, Facebook and LinkedIn

    • Stories (IG and FB): 600-700+ views

    • Stories to link conversion: approx. 30%

  • Newsletter

    • 500+ industry leaders, editors and discerning foodies in Vietnam and SEA

    • Average open rate: 55-60%

  • Dinner Events - Saigon Supper Club

    • 350+ dinner list of discerning foodies in Vietnam with a willingness to pay for dining experiences

  • Audience

    • Discerning foodies who enjoy dining

    • Industry professionals (chefs, restaurant owners, retail, real estate and restaurants)

    • Writers - food and lifestyle editors, trends analysts, market researchers

  • Geography

    • 65%: Vietnam; comprise of English-speaking expats and Vietnamese 

    • 22%: Singapore

    • Remainder: USA, Australia etc.

  • Willingness to spend

    • More than 50% of Jovel’s followers are willing to spend 500,000+ vnd per person sans alcohol (average in Vietnam: 350k)

If you have any questions about audience and reach, email me at joveleugeniachan@gmail.com

Brands we have worked with

Including international 5-star hotels, made-in-Vietnam artisanal spirits and beverages, gourmet food suppliers

What People Are Saying

“Jovel has a deep understanding of the F&B industry, having held prominent roles in several countries and continents. Her keen eye for detail has resulted in some truly outstanding events, and she is always a pleasure to work with. 

Not only do her pop-up dinner events feature top chefs but also stellar guest lists resulting in amazing food and drinks, a buzzing atmosphere and a sense of camaraderie and community. We couldn’t be prouder to be a partner.”

— Cable Enstrom, Classic Fine Foods Sales Manager North and Beverage Ambassador Vietnam (San Pellegrino, Acqua Panna)

“Jovel’s proposal was clear and straightforward from the start and we decided to give it a try.

In person, we met a nice and authentic lady, who is passionate about gastronomy, and knows what to ask and what to look for. She created an engaging story about us, understanding all the key points that are important for our business and differentiate us from others.

We were very happy with the result she published online (well-curated photos and videos, with some texts that tell the key aspects.) Not to mention the result, Pingu’s Burger Shop has experienced unseen peaks since then. Thanks, Jovel for your honest and curious work and storytelling!”

— Gabor Magyar, Co-Founder of Pingu’s Burger

“There has always been a steady flow of Jovel's readers coming through to Elgin ever since she mentioned us on her blog.

We've seen many friendly international guests who enjoy their time with us and have even recommended us to their friends. Big thanks to Jovel and her team!”

— Doug Lam, Co-Founder of Elgin

Pricing

All sponsored posts are ultimately subject to the discretion of Jovel and her team and all posts must follow the tone of voice of Jovelchan.com and will live forever on the website, which will continue to get visits multiple times a year from Google as well as promoting on social media.

For custom campaigns or questions, email jovel@jovelchan.com

    • One post: 350 usd
      - Facebook, Instagram, Instagram stories, LinkedIn
      - Amount also includes content (photos and video for IG reels)

    • Newsletter inclusion: 150 usd

    • Dedicated newsletter: 500 usd

    • Dedicated article: 750 usd

    • Homepage placement (1 month): Additional 250 USD

    • Teaser content on IG stories ahead of opening

    • 1 x social media post (FB/IG/LI)

    • Social media stories during the visit

    • 1 x dedicated article on jovelchan.com

    • 1 x newsletter

    950 usd (40% off total value: 1600 USD)

    *Content is spread across 2 weeks from pre-opening to post to drive and sustain buzz

  • I’m always on the look-out for sponsors and gift partners to support #SaigonSupperClub and other dining experiences

    In addition, we can work with you to promote your own dining experiences and F&B events to our readers

    If you’re interested to sponsor SaigonSupperClub, please reach out directly to Jovel (experiences@jovelchan.com)

Confirm your spot

What to expect next:

  • All advertising spots will be confirmed within 48 hours of receiving the request from the team

  • Deposits need to be made 50% beforehand to secure your spot and 50% after

  • Payments can be made via bank transfer (Vietnam and Singapore) or PayPal (overseas)

  • VAT invoices can be issued for Vietnam-based companies

For custom campaigns or questions, email jovel@jovelchan.com