Penfolds hosts a week-long immersive wine pop-up inviting wine lovers in Vietnam to “Venture Beyond”

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Jun 17

If you’re looking for something exciting to do this June, why not check out famous Australian wine producer Penfolds’s immersive week-long space-themed pop-up which explores the unknown and invites wine lovers to “Venture Beyond”.

From the 25th of June to the 1st of July, Penfolds is inviting wine lovers in Ho Chi Minh City to explore space and the unknown under its new “Venture Beyond” programme featuring an immersive pop-up held at Van Hanh Mall, Zone A Ground Floor. Here, guests can have a sneak peek of Penfold’s limited-edition thematic moon crater and rocket gift boxes, revel in dance performances and interactive activities and of course, sip on some of Penfold’s Koonunga Hill range (free of charge).

This pop-up is also a sneak preview of the new thematic ‘Venture Beyond’ with the winery’s new branding and packaging made available for sale for the first time. From the pioneering astronauts to the futuristic tin rockets, each limited-edition thematic gift box is an artistic expression of space, planets, and galaxies that signify Penfolds’ ongoing thirst to venture beyond, rather than accepting the status quo.

Penfolds’ iconic Bin 389, also known as Baby Grange, will be encased in a metallic rocket tin to showcase the deep-rooted desire to explore the unknown, which is space. Theatrical and surprising, our rocket tins and moon crater tins are designed to capture our consumers’ imaginations and to be collected as keepsakes.

Globally, Penfolds has also commissioned Australian illustrator Jason Solo to bring the space thematic to life by interpreting the Venture Beyond concept in a playful, luxurious way – using his refined style full of intricate detail, paired with striking colour palettes and dynamism — to develop the artwork for Penfolds Max’s thematic gift boxes.

Continuing the personalised gifting journey with Penfolds, customers who purchase any bottle of wine at Penfolds: Terminal 1844 can personalize an exclusive luggage tag with a message. The luggage tag designed with a brushed silver finish and encased in red was specially selected as travel reopens this season, encouraging the spirit of Venture Beyond.

Date: 25th June to 1st July
Address: Van Hanh Mall, Zone A Ground Floor
Time: 10am to 10pm
Price: Free

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Hi, I’m Jovel Chan, a Singaporean food and drink blogger and F&B consultant📍Ho Chi Minh City.

Over the past two years, I’ve had the pleasure of dining in more than 150+ restaurants across Vietnam and judging multiple competitions. Here, I share the industry through my eyes and I hope it inspires you to discover, learn and explore Vietnam’s exciting food and drink scene.