Jacob’s Creek new tagline ‘A Wine Worth Sharing’ calls on drinkers to reconnect with friends and loved ones

Award-winning Australian heritage brand Jacob’s Creek highlights the social dimension of wine in its new tagline ‘A Wine Worth Sharing’. The tagline highlights the importance of reconnecting with friends and loved ones in an increasingly disconnected world.

With Vietnam under strict lockdown order and public spaces including restaurants and bars forced to close, the usual sights, scenes and sounds of social outings have been displaced with ongoing text chains, heart-shaped emojis and Zoom calls.  

Amid rising anxiety levels, digital fatigue and pandemic pressures, the need to disconnect virtually and reconnect offline with friends and loved ones is more important now than ever. And while the pandemic has robbed us of certain social aspects of our lives, the decision to partake and engage in offline social activities and interactions is still very much in our control. 

In my opinion, if there’s one thing that this period of social isolation has taught us, it’s how important genuine connections with people and the spirit of solidarity are, starting from the comforts of our own homes.

Jacob’s Creek, an award-winning heritage wine made for social sharing

Source; Jacob’s Creek

Following this ethos, Jacob’s Creek, one of Australia’s Leading Global Wine Brand and winner of the world’s ‘Most Admired Wine Brands’ consistently from 2011 to 2019 (Drinks International Ranking) has launched a new brand tagline “A Wine Worth Sharing’ to remind its audience of the social dimension of its wine, an alcohol beverage unlike any other. 

The moderate amount of alcohol (13% to 15%) in most of Jacob’s Creek’s wine, the slower pace at which it demands to be drunk due to its rich, deep and smooth texture and intense taste, the fact that its consumption is often accompanied by food, all these factors contribute to a smooth transition from sobriety and social stiffness to looser tongues and higher spirits. 

So whether it’s a weeknight family get-together or a potluck dinner amongst roommates, it’s a moment worth sharing over a bottle of Jacob's Creek for an evening of human interaction and conversation centred around good times, laughter and celebration. A nod to the good ol’ glory days.

Jacob’s Creek Double Barrel range finished in aged whiskey barrels is pushing a new boundary of wine innovation

Source; Jacob’s Creek

Source; Jacob’s Creek

While the barrel-finish technique is commonly used in the liquor industry (Bourbon, Port, Sherry as well as craft beer), it is rarely heard of in wine. This is what makes Jacob’s Creek Double Barrel wine range so unique since wine producers generally stick to maturing their wine in well, wine barrels. 

Jacob’s Creek Double Barrel wine however, undergoes a unique double-barrel technique where its premium red wines are matured first in traditionally wine barrels, and then finished in aged whiskey barrels. This innovative double-barrel technique imparts additional layers of complexity, beautifully integrated tannins, and an incredible smooth mouth-feel. One of the first double-barrel wines in the world, Jacob’s Creek Double Barrel is a unique concept, pushing a new boundary of wine innovation.

A full-bodied and well-balanced wine with oaky notes of vanilla, coconut and caramel from the ageing finish in Whiskey barrels 

Source; Jacob’s Creek

This unique technique adopted not only denotes a special and sophisticated heritage but also evokes a transcendental smokiness perfectly complementing the richer, deeper and smoother character as compared to its classic range. Wine lovers with a penchant for a full-bodied and intense yet fruity and oaky wine will be pleased with Jacob’s Creek’s Double Barrel range. Overall, it’s balanced and well-executed. 

Launched late 2016 in Vietnam, Jacob's Creek Double Barrel Shiraz and Jacob's Creek Double Barrel Cabernet Sauvignon (750ml) are now available for alcohol delivery in all major cities in Vietnam. Prices range from 697,000 VND (standalone liquor stores) to 889,000 VND (general trade supermarkets).

• For more information on Jacob’s Creek in Vietnam, visit:  https://www.facebook.com/JacobsCreekVN

• For customer sales and business queries, contact: 

• South Vietnam: Mr. Trung Hua – 0902 304 051 or Trung.Hua@pernod-ricard.com

• North Vietnam: Mr. Duc Nguyen – 0938 878 899 or  Duc.nguyen1@pernod-ricard.com

**This article is sponsored by Pernod Ricard Vietnam

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