Chickita Flame Grilled Chicken Restaurant Spreads Its Wings to Franchise Globally

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Aug 9

Chickita is the very first Asian inspired flame-grilled chicken restaurant concept. Chickita has now formalised its colourful concept into a go-to-market franchise business. Chickita’s vision is a simple one, to become the number one flame-grilled chicken concept globally with a mission of sourcing the best quality cage-free chicken from local farmers with a farm to table approach.

The concept includes eight signature sauces with familiar spices from kitchens across Asia, making each bottle a flavourful fulfilment. The Chickita sauces with their distinctive Asian identities will also hit retailers later this year, ensuring that you always have a taste of Chickita in your home.

AHM Lifestyles-Creative Hospitality, which houses Chickita and other well-known concepts, is led by food and beverage industry pioneer, Asif Mehrudeen. Asif is also the creator of four of the city’s most highly rated and well-loved concepts, opening 17 restaurants in Southeast Asia. His passion and experience as a culinary chef in Southeast Asia for over 20 years have led him to create the world-class Asian inspired concept, CHICKITA. “I strongly believe that a successful concept is the one that carries the heart, passion and soul in all its food and services”, mentions Asif. C.P. Group, a Thai agriculture conglomerate, is a great strategic partner of Chickita. The conglomerate has a presence in over 22 countries, playing an integral part in global expansions.

Chickita is the very first Asian inspired flame-grilled chicken restaurant concept, which includes familiar spices from kitchens across Asia. The Chickita sauces with their distinctive Asian identities will also hit retailers later this year, ensuring that you always have a taste of Chickita in your home.

In 2020, AHM Lifestyles strategically partnered with DIAS advisors to formalize their operations and seeking suitable franchise partners. The international private equity and advisory firm from Hong Kong with operations in Vietnam and Singapore believe in growing businesses alongside their clients for long-term successes. The DIAS team consists of highly skilled professionals who have combined experience stretching over many decades in financial management, strategic management, sales & operations, compliance, and marketing. “We are very excited about this strategic collaboration which has helped jump-start the journey to making Chickita a globally recognized concept,” says CEO of DIAS, Benrico Smit.

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Hi, I’m Jovel Chan, a Singaporean food and drink blogger and F&B consultant📍Ho Chi Minh City.

Over the past two years, I’ve had the pleasure of dining in more than 150+ restaurants across Vietnam and judging multiple competitions. Here, I share the industry through my eyes and I hope it inspires you to discover, learn and explore Vietnam’s exciting food and drink scene.