Healthy Snack Brand Lecka Launches Vietnam’s First NFT Charity Campaign

Apr 1

The future of food has arrived. Say hello to Vietnam’s first crypto-food initiative.

Lecka, a leading healthy and eco-friendly snack brand based in Hanoi, Vietnam, has launched one of Asia’s first charity campaigns where donors can claim a limited number of Non-Fungible Tokens (NFT) of its original Lecka NFT Collection.

In partnership with Vietnamese NFT Platform Congtroi.org, 40 unique NFTs are available at auction with a starting price of USDT50 (US Dollar Stablecoin).

The #teamlecka NFT Collection consists of three different tiers - Champion (Gold) NFT, Fan (Silver) NFT and Insider (Bronze) NFT. Each collection has its own unique set of benefits that as part of the #teamlecka community that allows NFT owners to participate in the growth of Lecka. These benefits range from access to pre-launch products, virtual challenges, merchandise as well as personalised discount codes.

“We at Lecka strongly believe in building an offline and online community of people, called #teamlecka, who share our values of healthy, active and eco-friendly lifestyles”, says Lecka’s founder Markus Gnirck. He states that Lecka fans have now the chance to be a part of #teamlecka through its NFT collection, which in this case serves as a form of membership to its exclusive community. Thắng Phạm, founder of Cong Troi, believes that “using NFTs with blockchain technology is a great way to build an exclusive community. We support Lecka on this journey and hope that many more projects will follow this case study”.

Best part? It’s all for a good cause and all proceeds from Lecka’s NFT collection go towards the VietSeeds Foundation and the Blue Dragon Children’s Foundation, two charities building the next generation of young leaders in Vietnam.

This campaign is part of the growing public interest in blockchain technology and cryptocurrencies. Vietnam has one of the highest adoption rates of cryptocurrencies worldwide and it is said that 41% of Vietnamese have bought at least one cryptocurrency. Lecka hopes to tap into that digital market and to provide users with an opportunity to support two Vietnamese charities.

Starting April 1st, 40 Fan NFTs will be available with each representing a unique digital asset and original flavour of Lecka Energy Bar - Cacao Jackfruit, Mango Coconut, Pineapple and Banana.

More information: http://nft.lecka.eco

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Hi, I’m Jovel Chan, a Singaporean food and drink blogger and F&B consultant📍Ho Chi Minh City.

Over the past two years, I’ve had the pleasure of dining in more than 150+ restaurants across Vietnam and judging multiple competitions. Here, I share the industry through my eyes and I hope it inspires you to discover, learn and explore Vietnam’s exciting food and drink scene.